ABOUT ME
My name is Ke’Shauna Damore, but everyone calls me Keys. I’m a senior at Marquette University majoring in Advertising, with minors in Marketing and Theatre Arts. My experience spans campaign planning, social media management and digital content creation.
Coming from a small town, I’ve learned tackling challenges often starts with rolling up your sleeves and diving right in. I’m eager to bring this hands-on, get-things-done attitude to the advertising world, where I’m ready to create campaigns that truly shine.
TOTAL WINE & MORE
Spirits Marketing Intern
WORK EXPERIENCE
INTERN FINAL PROJECT
Developed a vodka category marketing campaign utilizing customer ratings and star reviews to drive engagement and sales.
Project Deliverables
- Creative Brief
- Media Plan
- Channel Strategy
- Content Ideations
Launching Q1 2025
OTHER ROLES
Produced videos featuring cocktail, spirits education, and national brand collaborations
Coordinated media plans with 8 channel owners for upcoming additive-free tequila, spicy tequila and liqueurs campaigns
Created and optimized 2 Pinterest campaigns for Seltzers and Spritzes
Drafted creative briefs for video content and spirits growth initiatives
Created in-house spirits video production logo
WORK EXPERIENCE
SODEXO DINING
Student Marketing Manager
PROJECTS
Developed an eight-month content calendar for Instagram, TikTok, e-newsletters, and events
Launched bi-weekly newsletter for 800 students and parents feat. menus, resources and events
Created content guidelines and pillars for social content and event coverage
OTHER ROLES
Oversee Instagram and TikTok accounts, develop content pillars and establish presence in Parent Facebook group
NEWSLETTERS
Build and leverage partnerships with 20+ vendors for promotions and events through Eat Local and RevUp MKE
Direct and execute 24 cooking workshops, collaborating with 8 guest chefs and creating content for social media
WORK EXPERIENCE
MARQUETTE NIL STORE
Social Media Manager
ROLES
Contributed to launch of Marquette NIL Store, driving content creation and growth from ground up
Ideate, create and publish daily content with copy on Marquette NIL Store’s Instagram and Twitter/X accounts
Collaborate with 200+ signed student athletes to build NIL profile and promote branded merchandise
AWARDS & ACCOMPLISHMENTS
- Top 5 Performing Store among 72 stores (October ‘23 - May ‘24)
- 3rd Highest Engagement & Sales during “Merch Madness”
- 300K Impressions
- $25K Sales
- 15K Content Engagements
- 10K Site Visits
- 9 Monthly Engagement Awards on IG and Twitter
INVOLVEMENT
ALPHA PHI
Director of Graphic Design
ROLES
- Create original and shareable graphics for print,
- social and web mediums
- General Marketing
- Recruitment Efforts
- DEI Initiatives
- Philanthropy Events and Education
- Design and update chapter website for potential new members, parents and alumni
ETA MU WEBSITE
EDUCATION
EDUCATION
University Education | Certifications
Marquette University
Diederich College of Communication
Bachelors of Arts in Advertising, Expected May 2025
Minors: Marketing, Theatre Arts
Key Coursework
- Advertising Media Strategy
- Consumer Insight & Brand Strategy
- Customer Relationship Management
- Digital Marketing
- Emerging and Social Media
- Integrated Marketing Communications
- Marketing Research
- Media Law
- Social Media Analytics and Measurement
Skills & Certifcations
Languages: Chinese (Intermediate)
- Google Ad Display
- Google Ad Search
- Google Analytics
- Pinterest Advertising Essentials